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PRESS ROOM

PRESS RELEASE

US VegWeek Kicks Off April 20: Thousands Nationwide Try A Plant-Based Diet

For Immediate Release: April 13, 2015

Media Contact: Erica Meier at 202-270-8253 or emeier@cok.net

Washington, DC — There are 52 weeks in a year. Why not make one meat-free? That’s the inspiration behind US VegWeek, a nationwide celebration of vegetarian eating that runs from April 20-26.

Thousands nationwide commit to trying a plant-based diet by taking the 7-Day VegPledge.  Participants include Congresswoman Tulsi Gabbard, Congressman Raul Grijalva, Academy Award-Winning Director Louie Psihoyos, NBC-4 News Anchor Wendy Rieger, and NFL player David Carter.

“As a lifelong vegetarian, I am proud to support US VegWeek and encourage others to take the 7-Day VegPledge,” says Congresswoman Gabbard. “Centering your diet around plant-based foods also has a positive impact on our environment and improving public health.”

To help VegPledgers successfully complete their week of meat-free eating, dozens of companies are providing incentives and meal ideas, including Gardein, Native Foods, Tofurky, Treeline, Beyond Meat, Loving Hut, and Field Roast.

US VegWeek is celebrated during the same week as Earth Day to highlight the positive impact a plant-based diet has on the environment. According to the US Dietary Advisory Committee’s 2015 report, a diet higher in plant-based foods and lower in animal-based foods is “more health promoting and is associated with lesser environmental impact than is the current average US diet.”

Whether for health, the planet, or animals, more than 50 million Americans are increasingly choosing plant-based foods while reducing or eliminating meat from their diets. Former President Bill Clinton, U.S. Senator Cory Booker, and Ellen DeGeneres are all touting the benefits of meat-free meals.

“Every time we sit down to eat, we can stand up for our health, the planet, and animals simply by choosing vegetarian foods,” said Erica Meier, the Executive Director of Compassion Over Killing, the national animal protection non-profit that runs the campaign. “US VegWeek offers a fun and supportive way to jumpstart a sustainable and healthy diet.”

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2015 MEDIA

“Meatless Monday: U.S. VegWeek Saves Your Bacon”
Huffington Post, April 13, 2015

“Hawaii Congresswoman Taking the 7-Day ‘VegPledge’” 
Honolulu Civil Beat, April 20, 2015

“VegWeek Kicks off April 20: Take the Seven-Day VegPledge” 
Broward & Palm Beach New Times, April 6, 2015

“Miami chefs give meatless dishes a fair shake” 
Miami Herald, April 14, 2015

“Take the Philly Veg Pledge: Ditch Meat for One Week, Starting April 20th” 
Philly Mag, April 17, 2015

“Pledge to Go Veg!”
Sister Eden, April 19, 2015

“US VegWeek – Radio Interview with Erica Meier”
American Meditating, April 21, 2015

“Why Go Vegetarian?”
AustinEcoNetwork, April 30, 2015

Hella Vegan Eats” 
San Francisco Chronicle, April 23, 2015

“US VegWeek starts on Monday!” 
Health, Balance, Happiness. April 16, 2015

“Oakland VegWeek Wants You to Know that Veganism Isn’t Just for White People”
East Bay Express, April 17, 2015

“Patrick McDonnell, Esther the Wonder Pig On Board for VegWeek 2015″
Latest Vegan News, April 2, 2015

“It’s US VegWeek! Get recipes & resources galore”
By Any Greens Necessary, April 20, 2015

“US VegWeek April 20-26: Take the Pledge” 
Yummy Plants, April 20, 2015

Hawaii Congresswoman Taking 7-Day VegPledge
Honolulu Sun Times, April 20, 2015

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